Yellow Page Advertising?

...not what it used to be!

A few years ago, if you wanted to build your business, all you had to do was place your advertisement in the Yellow Pages. You could invest $3000 a month in directory advertisement and you were almost guaranteed to double your money. Then, the paradigm shifted to e-commerce, and then to direct selling. Companies that rely solely on the telephone book for new business are learning a painful, albeit valuable lesson... phonebooks are essentially the dinosaurs of the sales world and turning a profit is practically impossible.

The best business transactions occur when you sell your services face-to-face. Thriving companies understand this irrefutable truth and have made it their business philosophy. Door-to-Door Marketing lets you, the business owner, target specific customers in specific areas, thereby saving you thousands of dollars in wasted time, underperforming accounts, advertising, and acquisitions. Your technicians are far more productive and efficient, and you control your growth in the areas you desire. The old "shotgun" approach to advertising represents the most obsolete, stale, and unproductive marketing imaginable! Door-to-Door Marketing is an old-fashioned idea that has a place in our new business environment because people generally appreciate the effort and determination it takes for a sales representative to knock on the door in the first place. This customer appreciation stems from the early years of selling and is deeply engrained and drenched in American history.

Let's face facts... your Yellow Page advertisement makes more money for the Yellow Pages than it will ever make for you.

On the other hand, you could go out and acquire a pest control company. However, before you manifest on that idea as a way to save or grow your pest control business, compare the pros and cons as I have done first hand.

Acquisition Door-to-Door Selling
Minimum 5-years to break-even Profit in just 1 Year
Accounts spread over large areas You select account density and demographics
Service prices and terms usually insufficient You set the price and terms
Name or rep changes result in lost customers Every customer is yours from the start
You pay 100% to 125% of contract value Accounts cost 1/4 to 1/2 of acquisition
You purchase the accounts the seller offers 500 or 5000 new accounts - it's up to you.

Run your own Door-2-Door Marketing program.